This spec commercial, initiated by Florian Fatton, director at Toast Studios, captures the essence of Harley Davidson’s slogan, “The Open Road, Now Open.”
We celebrate the moment when Swiss mountain passes reopen after a long winter, symbolizing freedom and adventure. The video showcases the thrill of riding a Harley through the majestic Swiss Alps, aligning the brand’s spirit with the natural beauty and liberation of the open road.
