Put the latest Husqvarna Norden 901 prototype to the test and create the launch campaign : a simple goal that resulted in a unique adventure.
When asked to test this motorcycle, Mike Horn and Cyril Despres could not think about something ordinary. They wanted to try it in real harsh landscapes : Iceland.
We were in charge of creating the whole photography campaign around this adventure. Our vision was to show the versatility of this motorcycle, as well as telling the story of 2 friends discovering Iceland in a unique way.
