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Dr Burgener Switzerland

REBRANDING
The rebranding effort for the premium skincare brand Dr Burgener Switzerland aimed to enrich the brand's visual identity with more character, warmth, and uniqueness.
The first project was selecting a color that stands out from competitors while reflecting the brand's luxurious and technological essence. The chosen color, #8c645a, is a blend of the skin tones of the brand’s clientele, offering a distinctive and inclusive identity for Dr Burgener Switzerland.
To maintain the spirit of luxury and technology, scientific objects and chemical motifs were integrated into the branding. These elements, added in glass textures, symbolize the brand's transparency.
The packaging was also redesigned to be luxurious and aesthetically pleasing while minimizing environmental impact. Another challenge was to create packaging that visually and clearly distinguishes different product categories.
This branding has been gradually implemented since March 2022. The glass elements have already been widely adopted, and the new color is being progressively introduced.

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